Featherlight Refresh
A thoughtful realignment for where you are now
A strategic update for your existing Squarespace or Rocketspark website, so you don’t have to start over.
Featherlight Refresh is a strategic update for your Squarespace or Rocketspark website. It’s designed to bring clarity and cohesion, without making you start from scratch.
This is for businesses that have grown or changed direction, but whose website doesn’t match where they are now. If your site feels a bit out of sync with your brand or message, this gentle refresh helps bring things back into alignment.
We’ll work with what you already have, clarifying the structure, updating visuals, and improving flow, all without the disruption of a full rebuild.
If your website is almost right and just needs a little update, this is the package for you. It’s the only option that works from an existing website.
Is a Featherlight Refresh right for you?
Featherlight Refresh is a good fit if:
✔ You already have a Squarespace or Rocketspark website
✔ You run a service-based, creative, or place-led business and need your website to feel more aligned
✔ Your content and structure mostly work, but feel dated or misaligned
✔ Your brand, services, or direction have evolved
✔ You want improved clarity and cohesion, not a full redesign
✔ You’re not ready for (or don’t need) a multi-page rebuild
If your website feels like it’s stuck in the past, this could be the right next step for you.
What Featherlight Refresh is (and isn’t)
Featherlight Refresh focuses on improving what’s already working, not starting over.
Featherlight Refresh is ideal for:
◉ Existing websites with solid foundations
◉ Small to mid-sized sites
◉ Visual and content alignment
◉ Improving flow, hierarchy, and consistency
Featherlight Refresh is not designed for:
◉ Major structural changes
◉ New page builds beyond the agreed scope
◉ Platform migrations
◉ Complex new functionality or custom development
If your site needs more than a refresh, we can discuss if Flight would be a better fit.
What’s included?
Everything in Featherlight Refresh is meant to bring clarity and cohesion, without making things complicated.
✔ Refresh of your existing website (up to 5 pages)*
✔ 1:1 strategy consultation to map goals and priorities
✔ Strategic design audit and layout refinements
✔ Updated colours, fonts, and imagery
✔ Mobile responsiveness check
✔ Basic SEO refresh (page titles, descriptions, keywords)
✔ Back-end tidy-up and refreshed integrations (where appropriate)
✔ One-hour handover or training call
✔ Domain connection check
We focus on what you already have and refine it with care and purpose.
*additional pages quoted per page
What’s not included
✗ New pages beyond agreed scope
✗ Major structural changes
✗ Platform migrations
✗ Platform subscription and domain costs
Services that can be added:
+ Branding and logo refinement
+ Copy-editing service
+ Image sourcing and curation
A gentle example…
Featherlight Refresh isn’t about big before-and-after changes. It’s about small, thoughtful updates that help your site match where you are now.
This might look like:
◉ Clearer hierarchy
◉ More confident typography
◉ Softer or more intentional colour use
◉ Improved spacing and flow
Small changes, applied with care.
How it feels to work together
Featherlight Refresh is meant to feel calm and collaborative.
We’ll focus on what matters most, make thoughtful updates, and avoid unnecessary changes. With a clear scope and set priorities, the process stays efficient and supportive, not disruptive.
From $1,497 NZD
This price covers a focused refresh for an existing website that already has a solid foundation.
Final pricing may change based on how many pages you have, how complex your site is, and how much refinement you need. If your site needs more structural work, we’ll discuss that before moving forward.
Investment
Frequently Asked Questions
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Most refresh projects are completed over a week or two, depending on scope and feedback timing.
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Featherlight Refresh focuses on refining existing pages. If you need additional pages or structural changes, a Flight experience may be a better fit.
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The goal is to improve clarity and cohesion, not introduce new complexity.
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No. Featherlight Refresh works with your existing website.
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That’s completely okay, we can talk it through and work out what makes the most sense.
Let’s create something beautiful together…
If Featherlight Refresh feels like the right next step, or if you’d like help deciding, I’d love to hear from you.
