Featherlight Refresh
A thoughtful realignment for where you are now
A strategic refresh for an existing Squarespace or Rocketspark website - without starting from scratch.
Featherlight Refresh is a strategic refresh for an existing Squarespace or Rocketspark website, designed to bring clarity and cohesion without starting from scratch.
It’s for businesses who’ve grown, evolved, or shifted direction, but whose website no longer reflects where they are now. When your site feels slightly out of step with your brand, your message, or your confidence, this gentle yet strategic refresh brings everything back into alignment.
We’ll refine what’s already there, clarifying structure, updating the visual language, and improving flow - without the disruption of a full rebuild.
This is for when your website is almost right, and just needs a little fresh air.
Is a Featherlight Refresh right for you?
Featherlight Refresh is a good fit if:
✔ You already have a Squarespace or Rocketspark website
✔ You run a service-based, creative, or place-led business and need your website to feel more aligned
✔ Your content and structure mostly work, but feel dated or misaligned
✔ Your brand, services, or direction have evolved
✔ You want improved clarity and cohesion, not a full redesign
✔You’re not ready for (or don’t need) a multi-page rebuild
If your website feels like it belongs to a previous version of your business, this may be the right next step.
What Featherlight Refresh is (and isn’t)
Featherlight Refresh is a light, strategic lift — focused on refinement, not reconstruction.
Featherlight Refresh is ideal for:
◉ Existing websites with solid foundations
◉ Small to mid-sized sites
◉ Visual and content alignment
◉ Improving flow, hierarchy, and consistency
Featherlight Refresh is not designed for:
◉ Major structural changes
◉ New page builds beyond the agreed scope
◉ Platform migrations
◉ Complex new functionality or custom development
If your site needs more than a refresh, we’ll talk through whether Flight is a more supportive option.
What’s included?
Everything in Featherlight Refresh is designed to bring clarity and cohesion, without over-complicating things.
✔ Refresh of your existing website (up to 5 pages)
✔ 1:1 consultation to map goals and priorities
✔ Strategic design audit and layout refinements
✔ Updated colours, fonts, and imagery
✔ Mobile responsiveness check
✔ Basic SEO refresh (page titles, descriptions, keywords)
✔ Back-end tidy-up and refreshed integrations (where appropriate)
✔ One-hour handover or training call
✔ Domain connection check
This process focuses on working with what you already have, refining it with care and intention.
A gentle example…
Featherlight Refresh isn’t about dramatic before-and-after moments - it’s about subtle shifts that add up to something more aligned.
This might look like:
◉ Clearer hierarchy
◉ More confident typography
◉ Softer or more intentional colour use
◉ Improved spacing and flow
Small changes, thoughtfully applied…
How it feels to work together
Featherlight Refresh is designed to feel calm and collaborative.
We’ll focus on what matters most, make thoughtful adjustments, and avoid unnecessary changes. Clear scope and agreed priorities help keep the process efficient and contained, so the refresh feels supportive, not disruptive.
Investment
From $1,247 NZD
This reflects the scope of a focused refresh for an existing website with a solid foundation.
Final pricing may vary depending on page count, complexity, and the level of refinement required. If your site needs more structural work than a refresh allows, we’ll talk that through before moving ahead.
Platform subscription and domain registration costs are not included.
Frequently Asked Questions
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Most refresh projects are completed over a week or two, depending on scope and feedback timing.
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Featherlight Refresh focuses on refining existing pages. If you need additional pages or structural changes, a Flight experience may be a better fit.
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The goal is to improve clarity and cohesion, not introduce new complexity.
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No. Featherlight Refresh works with your existing website.
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That’s completely okay, we can talk it through and work out what makes the most sense.
Let’s create something beautiful together…
If Featherlight Refresh feels like the right next step, or if you’d like help deciding, I’d love to hear from you.
