I design calm, considered digital experiences for businesses & organisations working in wellbeing, hospitality, community, and place - balancing clarity, accessibility, and care.
Featured Work
Purpose-led digital work designed with clarity, care, and intention. These projects represent the direction of my studio today - supporting people, communities, and place through thoughtful brand and website design.
AutSupport NZ
Purpose-led branding and website refresh
A gentle evolution of an existing identity for this transformation coach, paired with a migration to Rocketspark from Wordpress, resulting in a calm, accessible website. Designed to support neurodivergent users and their families through clear structure, intuitive navigation, and inclusive design choices.
Brand refresh ✦ Rocketspark ✦ Multi-page ✦ Accessibility focus
Lotus Circle Health
Purpose-led mental health website template for community organisations
A considered, accessible Squarespace template designed to support community-led mental health organisations through calm visuals, inclusive layouts, and clear pathways for connection, support, and engagement.
One-page design ✦ Squarespace ✦ Community wellbeing
Pink is Just a Colour
Purpose-led author website for a children’s book series celebrating diversity and inclusion
A warm, accessible Wix website designed to support a children’s book author sharing stories centred on representation, empathy, and belonging. The site balances playful illustration with clear structure, creating an inviting space for parents, educators, and families to explore the books, resources and their message before making a purchase.
Wix platform ✦ E-commerce ✦ Digital downloads
LunaFresca Spa
Wellness website template for day spas and retreat-style businesses
A streamlined, ready-to-launch one-page website designed for day spas and wellness providers seeking a calm, professional online presence. Ideal for new or small businesses wanting clarity and ease without the complexity of a multi-page site, all flowing through a considered single-scroll experience.
One-page design ✦ Squarespace ✦ Quick launch
Luxe Gardens
Garden design and education
A grounded digital presence for a lifestyle brand offering both garden design services and educational workshops. The multi-page Squarespace site guides visitors through services and bookings with natural flow, while a calming neutral palette and soft typography support a sense of trust, clarity, and connection to place.
Squarespace ✦ Integrated booking & payment system ✦ Multi-page
Branding projects
Strategic visual identity work created to support growing brands, evolving platforms, and community-facing businesses. These projects focus on clarity, accessibility, and brand systems designed to scale across digital and print.
A Pinch of Salt
Strategic brand identity for a food-focused business
A Pinch of Salt is a new chef-driven, modern rotisserie food truck bringing bold, globally-inspired street food to the French Riviera. A comprehensive brand system was developed through strategy, creative direction, and visual identity design.
The project included brand foundations, audience and competitor insight, logo design, and a complete visual identity, brought together in detailed brand guidelines to support consistent application across packaging, digital, and physical environments.
Brand strategy ✦ Creative direction ✦ Visual identity ✦ Brand guidelines
Grow Flow
Evolving the colour palette for a growing platform
Grow Flow, a marketing platform and client record management system was ready to evolve its look and feel, moving away from a corporate to softer, more intuitive palette that better resonates with their growing base of female-led businesses.
I created a refined colour system that is softer with improved contrast and tonal cohesion. The new palette was accessibility tested for contrast to ensure legibility and inclusivity. All wrapped up in a 4 page Brand Colour Kit for ease of implementation.
Brand colour kit ✦ Palette redesign ✦ Accessibility review
Concept work
Self-initiated and conceptual projects exploring visual identity, storytelling, and brand systems. These studies inform my approach to values-led branding and design.
Flurishine
Concept-led brand identity and website for a nutrition-focused wellness brand
Flurishine is a self-initiated project exploring the creation of a complete wellness brand, from strategy and creative direction through to logo design, visual identity, and website build. Developed as an exploratory study in values-led branding, the project demonstrates a holistic approach to visual identity and digital design within the wellbeing space.
Brand strategy ✦ Creative direction ✦ Visual identity ✦ Website design
Collaborative projects
Selected collaborations and large-scale projects completed in partnership with other creatives. These works reflect experience across national platforms and storytelling, and inform my approach to clarity, systems, and digital design.
Pass Wide & Slow NZ
A purpose-driven site designed to educate, support and advocate for change
A multi-page Squarespace website developed to support a public-facing campaign focused on education, advocacy, and community engagement around horse and carriage rider safety across New Zealand. Working within an established visual identity, the project prioritised clear content hierarchy, accessibility, and intuitive navigation to help diverse audiences easily access resources, stories, and safety information. I worked closely with the marketing strategist to build out the site architecture and pages.
The site brings together educational content, petitions, rider stories, and national awareness initiatives within a grounded, easy-to-manage digital structure.
This site is currently undergoing maintenance.
Collaboration ✦ Website design ✦ Content structure ✦ Accessibility ✦ Blog ✦ Squarespace
Wondering if now is the right time?
Let’s chat and explore what’s possible - no pressure, just clarity.
Whether you’re starting from scratch, evolving your current brand, or simply feeling stuck, I’d love to hear your vision and help you take the next right step.