Creative work with clarity, connection
& care
From soulful website design to thoughtful branding touchpoints, explore recent projects created with strategy, intention and heart.
Featuring custom work across Squarespace, Rocketspark and Wix - for brands rooted in meaning and ready to grow.
Recent projects
From full website builds to one-page refreshes, each project is rooted in intention. You’ll find recent custom designs and branding support below that reflect my clients’ voice, values and vision, with strategic foundations and a whole lot of heart!
Pass Wide & Slow NZ
A purpose-driven site designed to educate, support and advocate for change
Designed to amplify an important message around horse rider safety, this multi-page Squarespace site was built for Pass Wide and Slow New Zealand - a campaign platform dedicated to improving road safety for horse and carriage riders across New Zealand.
A mission-led site with thoughtful UX.
Digital brand foundations
Whilst the organisation already had an established logo and orange and black colour palette, I crafted a fresh brand board to guide the site’s colours and typography, ensuring the digital experience felt cohesive, calm and mission-aligned.
The site brings together education, petitions, safety resources, real rider stories, and national ride events all in one place, and laid out in a clean, grounded structure to make it easy for supporters to get involved.
Built on Squarespace
▧
Website Design
▧
Multi-page Site
▧
Bepsoke Build
▧
Built on Squarespace ▧ Website Design ▧ Multi-page Site ▧ Bepsoke Build ▧
Kind words
“I truly didn’t appreciate the amount of work that’s required in building a website, let alone how much fun can be had in creating a platform that brings our mahi to the World…until we worked with Hannah’s skill set.
Our website is user friendly, fit for purpose and can be updated with ease. We are proud of what you helped us to create.”
Please note that some of the page design & layout may have changed since the site first launched.
Youth-led adventure, grounded in purpose
I crafted a vibrant yet grounded brand board and minimalist logo of a llama head for this 4 page Wix, created to support two teenagers, Imogen and Reu, fundraise for a volunteering mission to Peru.
The vibrant colours were thoughtfully chosen to echo the tones of the Andes and the richness of traditional Peruvian textiles.
Brand snapshot
The site gently guides visitors through their story, supports fundraising efforts, and invites connection. All with a layout that feels warm, clear and engaging.
Given the fundraising nature of the project, the site was built on Wix using a free (Wix-branded) domain to maximise accessibility and impact. The goal was to provide an alternative fundraising pathway for an audience that does not engage with social media.
Website pages preview
Branding
▧
Website Design
▧
Built on Wix
▧
Branding ▧ Website Design ▧ Built on Wix ▧
Luxe Gardens
Grounded design for a lifestyle brand
This calm digital space was created for a garden design business with a focus on natural flow for users through a lot of detailed information covering design services and in-person courses.
A booking system was built into the back-end of the site for clients to book and pay for appointments and classes. I crafted a brand board to anchor the visual tone, drawing on a calming neutral palette and soft type face to support an easy, relaxed feel.
Brand snapshot
Built on Squarespace, this multi-page site guides visitors through services, project galleries and testimonials with gentle transitions and engaging visuals.
From custom design details to grounded messaging, the site supports a sense of ease and trust.
I helped the client shift from DIY chaos to a flourishing garden design brand.
Built on Squarespace
▧
Website Design
▧
Multi-page Site
▧
Bepsoke Build
▧
Built on Squarespace ▧ Website Design ▧ Multi-page Site ▧ Bepsoke Build ▧
Website pages preview
AutSupport NZ
Purpose-led branding and website for coaching and mentoring
AutSupport NZ needed a fresh online presence that honoured the depth of the client’s work while being approachable, functional and inclusive.
I had originally developed AutSupport’s branding for its Wordpress website, but with a refresh and migration to Rocketspark, I made subtle changes to the colour palette and typography to make it a softer and more aligned with the brand’s direction.
Brand snapshot
The refreshed website build on the NZ platform, Rocketspark, enabled a clean and easy-to-use site with calm colours, soft visuals and an intuitive flow. This supports neuro-divergent users and their families through content that’s easy to explore and connect with.
Website pages preview
Visual Direction
▧
Website Design
▧
Built on Rocketspark
▧
Visual Direction ▧ Website Design ▧ Built on Rocketspark ▧
Flurishine Nutrition Coaching
Nourishing clarity through visual identity
Flurishine is a fictional brand built to showcase my ability to create a comprehensive visual identity to inform the build of a beautiful yet functional and easy-to-use website.
The brand identity was created to embody the essence of holistic wellness and sustainability. The full branding guidelines were informed by a mood-board of relevant images to provide a clear, consistent framework for visual and verbal expression, ensuring that every touch-point reflects the brands value of eco-conscious choices to personal transformation.
Visual inspiration mood-board
Full branding guidelines
The concept website included a Home, Services, About and Contact page. The pages are imagery rich and complement the overall vibe and design that the visual identity intended to create. Additional branded assets such as business cards and letterheads were also created for a cohesive look.
Branding guidelines
▧
Website Design
▧
Built on Squarespace
▧
Branding guidelines ▧ Website Design ▧ Built on Squarespace ▧
Website pages preview
Flurishine case study coming soon!
Branding projects
Strategic identity design to support meaningful growth
Grow Flow
Evolving the colour palette for a growing platform
Grow Flow, a marketing platform and client record management system was ready to evolve its look and feel, moving away from a corporate to softer, more intuitive palette that better resonates with their growing base of female-led businesses.
I created a refined colour system that is softer with improved contrast and tonal cohesion. The new palette was accessibility tested for contrast to ensure legibility and inclusivity. All wrapped up in a 4 page Brand Colour Kit for ease of implementation.
Brand colour kit
▧
Accessibility review
▧
Palette redesign
▧
Brand colour kit ▧ Accessibility review ▧ Palette redesign ▧
Grow Flow brochure transformation example
Wondering if now is the right time?
Let’s chat and explore what’s possible - no pressure, just clarity.
Whether you’re starting from scratch, evolving your current brand, or simply feeling stuck, I’d love to hear your vision and help you take the next right step.