These are projects for businesses and organisations in wellbeing, hospitality, community, and place, where the feel of the branding and website is just as important as how it functions.
Featured Work
These projects show where my studio is heading: a mix of client work and carefully chosen concept pieces in areas I love to work. My aim is always to support people, communities, and places through thoughtful brand and website design.
HEAL Aotearoa
Multi-page website with hand-drawn graphics for a equine-assisted learning and therapeutic programme
HEAL Aotearoa provides Human Equine Assisted Learning via the HEAL™ Method on the Kāpiti Coast, New Zealand, supporting children, young people and adults to heal through connection with horses. The HEAL™ Method is informed by te ao Māori and Te Whare Tapa Whā.
This multi-page Squarespace site lets visitors explore in their own way, with dedicated programme pages and a homepage that guides them through stories and links. Testimonials (“Notes of aroha”) connect back to the programmes they came from, and the founder’s story, team, community stories, and FAQs are all easy to find. There’s also an inquiry form at the bottom of each page so users can get in touch easily.
The site helps visitors quickly see themselves in the different programmes and gives Evie a place to direct people as she works toward her vision of HEALn Hubs in communities across Aotearoa.
The project included hand-drawn elements inspired by the logo, which was also hand-drawn from a draft concept, and a unique graphic of a horseshoe from one of the herd.
Squarespace ✦ Multi-page ✦ Hand-drawn graphics ✦ Community wellbeing ✦
AutSupport NZ
Purpose-led branding and website refresh
This project gently updated the existing identity for a transformation coach and moved the website from WordPress to Rocketspark, creating a calm and accessible site. It’s designed to support neurodivergent users and their families with clear structure, easy navigation, and inclusive design choices.
Brand refresh ✦ Rocketspark ✦ Multi-page ✦ Accessibility focus
The Unbound Canvas
Handcrafted pottery website for a neurodiverse artist building a creative business on his own terms
This warm, story-focused Squarespace website highlights Louis's wheel-thrown and handmade pottery, putting him at the centre. The site helps visitors connect with the artist, view small-batch releases in a gallery-style layout, and easily inquire about custom and pet portrait work. Orders use a form-based system to match the small-batch nature of this new creative business.
Squarespace ✦ Brand identity ✦ Gallery ✦ Inquiry-based conversion
Serenity Path Retreat
Website design concept for wellness & hospitality
This conceptual website for a holistic wellness sanctuary uses trauma-informed design principles. The site focuses on clarity, calm navigation, and emotional safety with soft typography, neutral colours, and spacious layouts. A form-led booking process offers a more personal and human way to handle retreat inquiries. The result is a digital experience that reflects the care, trust, and presence found in retreat hospitality.
Squarespace ✦ Concept project ✦ Multi-page ✦ Form-led booking
Pink is Just a Colour
Purpose-led author website for a children’s book series celebrating diversity and inclusion
This warm, accessible Wix website supports a children’s book author who shares stories about representation, empathy, and belonging. The site combines playful illustrations with a clear structure, making it easy and inviting for parents, educators, and families to explore the books, resources, and message before buying.
Wix platform ✦ E-commerce ✦ Digital downloads
Luxe Gardens
Garden design and education
This digital presence grounds a lifestyle brand that offers garden design services and educational workshops. The multi-page Squarespace site guides visitors smoothly through services and bookings, using a calming neutral palette and soft typography to build trust, clarity, and a sense of connection to place.
Squarespace ✦ Integrated booking & payment system ✦ Multi-page
Please note, the current website has been updated by its owner since it was built, so it no longer fully reflects the original design. You can read more about the original site on the case study page.
The Nourished Table
A nutrition coaching template built around the whole client journey
Most wellness templates offer a hero image, a services page, and a contact form. The Nourished Table began with a different question: what should a nutrition coach's website look like if it supports the whole client journey, not just the introduction?
This is a self-initiated concept template, created from scratch as both a design study and a product. I built the brand, set the creative direction, directed over 30 AI-generated images, and designed all 14 pages. The site works like a real practice, with a discovery call booking page, client intake forms, a resources hub with three downloadable tools and a lead magnet, a branded Journal with category filters, and a Thank You page to keep new enquiries moving. It includes everything a nutrition coach would need from day one, without having to build it themselves.
The palette uses teal, forest green, and warm cream for a grounded, editorial feel. Every design choice aims to create a calm site that builds trust instead of feeling like a sales pitch.
Creative direction ✦ Squarespace template design ✦ Client Journey
Tierra Travel
A boutique travel template built for agencies that lead with intention
Most travel website templates assume the client is selling destinations. Tierra Travel takes a different approach, focusing on the idea that the best travel businesses sell a special quality of experience, and the whole site is designed to reflect that.
This is a concept template, developed as both a design study and a product. I built the brand, developed the creative direction, art directed an AI-generated image library spanning destination photography, lifestyle portraits, and editorial detail shots, and built out all seven pages.
The result is a site that works like a real travel studio with:
a travel services page naming the service offerings and pricing anchors
a destinations overview with featured destination sections and four feature journal articles
a dedicated regional page as a bonus deep-dive that could also be a packages page
an about page with a full team structure and five-step process, and
a blog with four posts and a lead magnet funnel.
Everything a conscious travel agency would need from day one, without having to build it themselves.
The palette uses dusty teal, warm blush, and deep forest for an editorial and warm look, without the overly bright tropical style common in travel design. Every design choice aims to position the brand as a premium, values-led studio instead of just a booking platform.
Creative direction ✦ Squarespace template design ✦ Multi-page ✦ Customer Journey
Lotus Circle Health
Purpose-led mental health website template for community organisations
This accessible Squarespace template is designed to help community-led mental health organisations with calm visuals, inclusive layouts, and clear ways for people to connect, get support, and engage.
One-page design ✦ Squarespace ✦ Community wellbeing
LunaFresca Spa
Wellness website template for day spas and retreat-style businesses
This streamlined, ready-to-launch one-page website is made for day spas and wellness providers who want a calm, professional online presence. It’s ideal for new or small businesses that want clarity and simplicity, with everything in a smooth single-scroll experience.
One-page design ✦ Squarespace ✦ Quick launch
Content & digital design
These content and digital design projects cover research, writing, and publication design. Here, the focus is less on building a website and more on shaping how people experience, understand, and connect with a brand, place, or service.
Mountainview Villa NZ
Digital & print welcome book design & content for a luxury villa
Mountainview Villa is a boutique villa in Blenheim, Marlborough, run by Clark and Didith. The goal was to create a welcome book that felt warm and personal, not just transactional, and would be genuinely helpful for guests from the moment they arrived and throughout their stay.
The content covers the whole guest journey, including Clark and Didith's story, a property overview, facilities, check-in and check-out details, villa rules, WiFi, a detailed walkthrough of each area, tips for a comfortable stay, emergency info, and a departure checklist. The second half features a curated guide to 18 nearby places, from wineries and restaurants to natural attractions, day trips, and historic sites, each with its own description.
The project included two formats: a 37-page interactive digital PDF with navigation links for an app-like feel on mobile, and a 42-page A5 print booklet designed to be placed throughout the property.
Content research ✦ Property & visit information ✦ Guest experience ✦ Interactive PDF ✦ Hospitality
Branding projects
These strategic visual identity projects support growing brands, evolving platforms, and community-focused businesses. The work focuses on clarity, accessibility, and brand systems that can scale across digital and print.
A Pinch of Salt
Full brand strategy and identity for a French Riviera food truck
A Pinch of Salt is a chef-led rotisserie food truck serving bold, globally-inspired street food on the French Riviera. This brand strategy project started with research, not just aesthetics. Audience personas, competitor analysis, market opportunities, and positioning came first to build a strong foundation before any creative work began.
From that foundation, the brand voice, creative direction, and visual identity were developed. The result is a complete brand system that works across packaging, digital, and physical spaces, all documented in full brand guidelines for consistent use in the future.
Brand strategy ✦ Creative direction ✦ Visual identity ✦ Brand guidelines
Grow Flow
Evolving the colour palette for a growing platform
Grow Flow, a marketing platform and client record management system, was ready to update its look and feel. The new palette moves away from a corporate style to a softer, more intuitive one that better connects with their growing base of female-led businesses.
I created a softer, more cohesive colour system with better contrast. The new palette was tested for accessibility to make sure it’s easy to read and inclusive. Everything is included in a 4-page Brand Colour Kit for easy use.
Brand colour kit ✦ Palette redesign ✦ Accessibility review
Kind words
Working with Hannah for my new business adventure was great. She helped me design brand guidelines and a bold, dynamic logo that looks amazing and will look great for my business.
Hannah is very approachable, quick to respond and a true artist at creating business content. Thanks again Hannah, a very happy customer!
— Gareth, Business Owner
A Pinch of Salt
I’m so in love with the brand guide. It’s so professional and beautifully put together, I love it.
It is hard to say what exactly it is, but I love the colours and it just feels great. You are brilliant Hannah, thank you so much!
— Kristine, CEO
Grow Flow, L’Estrange Digital Marketing
Well ... I cried ... so needless to say I think it is amazing! Loving how this looks so much.
— Caz, Co-Author
Pink is Just a Colour
Concept work
These self-initiated and conceptual projects explore visual identity, storytelling, and brand systems. They help shape my approach to values-led branding and design.
Flurishine
Concept-led brand identity and website for a nutrition-focused wellness brand
Flurishine is a self-initiated project that explores building a complete wellness brand, from strategy and creative direction to logo design, visual identity, and website. As a study in values-led branding, it shows a holistic approach to visual identity and digital design in the wellbeing space.
Brand strategy ✦ Creative direction ✦ Visual identity ✦ Website design
Collaborative projects
These are selected collaborations and large-scale projects done with other creatives. They show my experience in different contexts and storytelling, and how I focus on clarity, design systems, and delivering digital projects.
Pass Wide & Slow NZ
A purpose-driven site designed to educate, support and advocate for change
This multi-page Squarespace website was built to support a public campaign focused on education, advocacy, and community engagement for horse and carriage rider safety in New Zealand. Using an established visual identity, the project focused on clear content hierarchy, accessibility, and easy navigation so different audiences could find resources, stories, and safety information. I worked closely with the marketing strategist to plan the site structure and pages.
The site brought together educational content, petitions, rider stories, and national awareness initiatives in a grounded, easy-to-manage digital format.
Unfortunately, this site is currently offline due to reasons beyond my control. However, I’m happy to share screenshots if you’d like to see more about what was included in this project.
Collaboration ✦ Website design ✦ Content structure ✦ Accessibility ✦ Blog ✦ Squarespace
Casa Selva
The accommodation template built around a sense of arrival
Warm plaster. Deep jungle green. A fictional estate on the Southern Pacific coast of Costa Rica, with a brief to make guests feel like they'd already arrived before they'd even enquired.
Working from a few provided images, I developed the creative direction for this Whitelabel Website Insiders community luxury accommodation template. I developed the colour palette and material language seen here, and built a selection of cohesive images. I created all concept photography using AI image generation, showing what's possible when a professional branding shoot is out of budget for a business owner (of course, you wouldn’t use AI to create images to promote a real location!)
I initially built the home and property pages as the creative foundation for this template. I have since expanded the final version to include 17 pages, adding accommodation suites, Our Story, Our Team, booking and prices, gift certificates, and refining the rest of the site. The site architecture focuses on telling the story of the property and those who care for it, alongside a curated experiences catalogue and regional travel guide, providing ample space for property owners with a lot to say. The result is closer to editorial hospitality design: considered, unhurried, and built around place.
Creative direction ✦ Colour strategy ✦ AI art direction ✦ Website template design ✦ Squarespace ✦ Design collaboration
The Wealth Atelier
Colour-first thinking for a finance template that breaks the mould
Finance design usually defaults to cool, corporate, and safe. This design took a different approach, using a warm slate, gray, and pale rosy cream palette that signals authority without losing approachability. It gives financial professionals a template that feels as intentional as their practice.
Built for the Whitelabel Website Insiders community, I led the creative direction including colour strategy, typography, and overall mood, before building the website. I have since made it my own compared with the original. The result is a cohesive, client-ready Squarespace experience built from the palette outward.
Colour Strategy ✦ Website template design ✦ Squarespace ✦ Design Collaboration
Cosmetic Smile Studio
The dental template that finally ditched clinical white
Teal. Sage. Dusty blush. This is not the palette you’d expect for a cosmetic dental brand, and that’s exactly the point.
Working from provided imagery, I developed the creative direction for this Whitelabel Website Insiders community template, including a colour strategy and font pairing that deliberately breaks from the cold, sterile aesthetic common in dental design. The result is a template that feels closer to a high-end wellness brand than a waiting room: warm, considered, and quietly confident in a way that makes patients lean in rather than brace themselves.
I built out the home and services pages to carry that energy through, creating a patient journey that moves with ease, lets the photography breathe, and positions the practice as a place people actually want to be. I have since made this design my own, building out all 13 pages included.
Colour strategy ✦ Typography direction ✦ Website template design ✦ Squarespace ✦ Design collaboration
Are you wondering if now is the right time?
If something here resonates with you, I'd love to hear what you're working on.
Let’s chat and explore what’s possible - no pressure, just clarity.